The LeXfactor

Thought Leaders in the Legal Industry – The LeXFactor

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They are joined by Michelle Calcotte King, Principal Partner and President of Reputation Inc., a full-service marketing, public relations, and content agency, based in Jacksonville, Fla.

The panel discusses how Reputation Inc. can assist with public relations issues for law firms of all sizes and practice areas. Ms. Calcotte King describes the credibility factor and thought leadership that the media is able to highlight for attorneys.

She highlights the importance of understanding legal marketing ethics among the varied regulations with state bars. Ms. Calcotte King helps break down brainstorming calls that she conducts with lawyers, that offer topics that may be of interest to media outlets.