Category: Marketing

Unique Challenges Facing Law Firm Marketing and Branding – The LeXFactor

By lexicon

In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill, in discussing how legal and professional services have unique challenges where branding and marketing are concerned – what really is of interest to clients vs. what do practitioners believe…

Ready To Stand Out In The Market? Let Your Brand Lead The Way

By lexicon

Take your attorney hat off for a few minutes—and put your consumer hat on. Think about a product you bought and why you bought it. It’s likely that, at some point, you connected with that product’s brand and felt it was the best choice for you, at which point it lifted itself above others in…

Managing Your Law Firm’s Online Reputation – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast. In this episode, they are joined by Go Fish Digital Senior Project Manager Tommy Glasgow to break down online reputation management for law firms. Tommy dissects the ins and outs of reputation management, including online reviews,…

Exploring Experiential Marketing – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss experiential marketing and how it can impact the consumer They dissect how creating an emotional connection…