The LeXfactor

Exploring Experiential Marketing – The LeXFactor

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss experiential marketing and how it can impact the consumer

They dissect how creating an emotional connection by the employing of an event can be used by brands to market their products and services.

The panel highlights how podcasts offer experiential marketing opportunities for law firms, who may be looking to both advertise their services and begin a dialogue with their practice area.