Public Relations in the Legal Industry – The LeXFactor

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They discuss steps that law firms of all sizes and practice areas can take, in order to improve their public relations. Mr. Schorfheide emphasizes the importance of creating a marketing plan with a public relations section.

He breaks down the importance of having a goal, like opening more offices or generating more revenue, when structuring the public relations aspects of a law firm’s marketing strategy.

Mr. Schorfheide describes how to measure success in public relations within the legal industry, as well as how to go about finding analytic data about media placements.