What’s your market presence? How do you stack up against your competition? Where’s the best place to spend your marketing dollars? 

On average, firm’s billable hours are down, but answering these questions and more are necessary to build a successful marketing program and bring in more clients…but they take time. Lexicon can help so you can focus on capturing more billable hours. Lexicon Marketing Services has over 12 years experience in law firm marketing and understands legal compliance in both the US and UK. We utilize both traditional and digital marketing strategies to build your brand and drive leads to your firm. 

Whether you need inbound or outbound marketing efforts, or even if you don’t quite know what you need yet, feel secure Lexicon is there for you.

Your website is your front line when it comes to marketing–often the first place a potential client goes when they are researching a law firm for representation. Did you know that over 95% of people use a search engine when looking for legal representation? Maybe you have a website and it’s a bit out of date. Or you just never got around to creating a site at all. Either way, Lexicon can help.

From concept to creation, Lexicon’s talented digital team will build a website tailored to your target audience that establishes and strengthens your brand identity. We offer everything from domain purchasing and hosting to creative design and development. While the majority of websites are lacking personal content, ensure your site won’t stale–we’ll protect your online presence by monitoring your website’s performance & content needs, quickly making adjustments and updates to ensure that you’re reaching your clients and potential clients.

Service offerings include:

  • Fast, responsive and secure websites that will work on any device
  • SEO-optimized content
  • Web accessibility compliance for a wide range of needs and users
  • Ongoing website management
  • Domain purchasing, hosting and management
  • Website performance monitoring

Email gets a bad rap as being “spammy.” It doesn’t have to be that way. In reality, email can be an effective digital marketing strategy that enables you to connect with your clients and prospects, nurturing your existing relationships and turning potential clients into clients. Lexicon’s marketing team has deep expertise in creating and executing email marketing strategies for law firms just like yours. We’ll help you to identify your marketing goals, then create a content calendar to meet those goals.

Using your customer contact list, or providing a list of contacts if necessary, we’ll target clients and potential clients with the right message at the right time to increase conversions. Through weekly reporting, we’ll analyze the effectiveness of your email campaigns and make recommendations for enhancements.

Service offerings include:

  • Email marketing audit
  • Email marketing strategy and recommendations
  • Email content calendar
  • Contact list management
  • Email campaign management
  • Weekly reporting

It’s no longer enough just to “be” on Facebook, Twitter, Instagram or other social platforms. In fact, it’s a proven fact that you can grow your client base via social media, but you have to be strategic about social media engagement and understand how to best connect in authentic ways. It’s critical that every post, like and comment helps to reach your audience and build your brand.

Lexicon’s social media experts will evaluate your firm’s online presence to ensure that your socials are performing for you, quickly identifying successes and opportunities to drive traffic to your digital properties. With many years of experience crafting comprehensive social media strategies for law firms, Lexicon can provide cost-effective marketing options that target the geographies and demographics most likely to respond.

Service offerings include:

  • Set up and manage multiple platforms – Facebook, Twitter, LinkedIn, Instagram, and others
  • Create and manage content calendar
  • Post to platforms on an ongoing basis to reach your audience
  • Create on-brand graphics (images/GIFs) and content
  • Manage paid campaigns
  • Analyze and report on performance of social platforms
  • Respond to comments, questions and messages on your behalf

When it comes down to it, your reputation is a big part of why potential clients consider you. The perception of a law firm can change in an instant, and Lexicon can help you stay on top of your market presence and make positive improvements. With deep expertise in reputation management for the legal industry, Lexicon helps to manage your firm’s online reputation by monitoring reviews and online sentiment across a variety of digital channels.

Whether your firm wants to take a proactive approach to online reputation management by fielding reviews and consistently monitoring your public reputation, or even if you’re in the midst of a reputational crisis, Lexicon can help firms of any size to control and improve their online reputation. We’ll monitor your online reputation and take action to improve it, sharing monthly reports on social media and web mentions of your brand. We’ll also solicit new online reviews and optimize your existing web properties to improve and maintain your online reputation.

Service offerings include:

  • Online reputation monitoring
  • Review removal
  • SEO optimization
  • Online review solicitation
  • Monthly reporting
  • Strategic recommendations

Digital marketing is an essential part of your overall growth strategy, and it can be a powerful way to reach your audiences where they spend their time. Whether your current digital marketing isn’t meeting your needs or you want to accelerate growth, Lexicon will perform a digital marketing assessment to provide insights to how your channels are performing.

At the outset of our partnership, we assess all of your current digital marketing efforts to identify strengths, weaknesses, and opportunities to ensure that you’re on the right platforms to best reach your target audience.

At the end of our audit, we provide recommendations and a comprehensive strategy to improve your digital marketing moving forward.

Your media strategy is all about knowing what you are trying to achieve and reaching your audience where they are most likely to be. Whether your goals are to increase consultations, optimize your media and marketing spend, or bring awareness to your firm, the seasoned media professionals at Lexicon can help.

With expertise in digital advertising, television, radio, print, outdoor billboards and more, our in-house agency will craft a strategy that fits your unique needs and maximizes your media investment. Coupled with an understanding of your target demographics, we’ll apply our deep understanding of market differentiators, a knowledge of fair market pricing, and years of experience ensuring legal compliance for firms in 43 states and the UK.

Service offerings include:

  • Comprehensive media strategy development, including:
    • Identify target audiences through comprehensive market research to understand your audiences’ interests
    • Deliver marketing placements where your audiences are most likely to respond, motivating them to take action
    • Test and track marketing placements to discover how they are performing, and refining the strategy over time

Media buying and trafficking for:

  • Digital
  • Radio
  • Television
  • Print
  • Billboards

Have you ever googled your firm and wondered why you don’t appear in the top search results? Search engine marketing and optimization is the cornerstone of any digital marketing strategy, and Lexicon’s SEM experts can help. Ensuring that your website ranks highly in search results for your most valuable keywords can enhance your online lead generation efforts, increasing your firm’s visibility to potential clients.

Lexicon provides affordable options for keyword ranking the search terms that enhance your online lead generation success while reducing marketing spend.

Service offerings include:

  • Organic SEM
      Through organic search engine marketing, Lexicon ensures that your website’s content matches the intent of your target audience. Using in-depth keyword research, we dive into the keywords that your competitors are targeting, and the keywords your potential customers are searching for. We then craft content to help ensure that you end up at the top of the page of the search engine results pages (SERPS).
  • Paid SEM
      Through paid search engine marketing, also referred to as pay per click (PPC), digital advertisements are served to users who are searching specific keywords in specific locations, and you’re only charged when the ad is clicked. PPC delivers measurable and trackable results so you’ll know the number of impressions, clicks, and conversions that each ad placement is generating. This data allows us to fine tune our PPC strategy so that we hit searchers who are most likely to become customers.
  • Retargeting Ads
      Retargeting campaigns display your ads online to people who have visited specific pages of your website to ensure that you stay top of mind for potential clients who have demonstrated interest in your services.

Your law firm’s advertising material is an outward expression of your brand, and Lexicon has the industry expertise to design visual assets that are not only engaging and appealing, but also compliant with bar regulations in 43 states and the UK. Whether you need brochures, folders, flyers, business cards, logos, email signatures, stationery, signs, pop-up banners, table runners or more, Lexicon’s talented graphic designers are ready to help.

Let Lexicon bring your vision to life with:

  • Logos
  • Brochures
  • Flyers
  • Business Cards
  • Stationery
  • Signage and banners

Click Here to See Design Samples

Lexicon’s creative team will bring your firm’s vision to life through motion and sound. Poor creative executions have a negative impact on your firm’s reputation, but Lexicon’s years of experience in creative and broadcasting for the legal industry is based on best practices and a deep understanding of legal compliance. Our talented designers, writers, producers, and editors will ideate, create and distribute your media assets. Our in-house studio can host and produce your podcasts, television commercials, radio ads, firm videos and more, helping with everything from the creative development and copywriting to filming, recording and editing.

Services offered:

  • Ad creation with graphic design and copywriting
  • Video production
  • Television and online commercials
  • Online video
  • Webinars
  • Animated and interactive videos
  • Team meetings
  • Training videos
  • Audio production
  • Radio advertisements
  • Podcasts
  • Voice over
  • Studio rental

Let Lexicon’s Events Management team create a personal and engaging brand experience for your firm. Whether you’re hosting client events, internal team-building sessions, company outings, holiday parties or more, Lexicon will handle every step of the journey. With our deep understanding of the legal industry, an in-house marketing agency, and our ability to negotiate the best pricing, the Lexicon Event Management team will ensure that your event is personalized and memorable.

Service offerings include:

  • Designing and planning your events, coordinating with our internal marketing agency to ensure on-brand execution
  • Coordinating event timelines and deadlines
  • Managing your event budget to keep you on track
  • Negotiating rates and contracts
  • Organizing transportation logistics
  • Managing audio-visual production
  • Creating visual assets and marketing collateral
  • Promote your event across your marketing channels

A well-defined public relations and messaging strategy can have a positive impact on business development, increase audience awareness, and help promote firm growth. The key to achieving public relations success is defining a communications strategy that is in line with your brand message and business goals. Whether you need crisis management or proactive public relations services, Lexicon’s PR team can provide you with a focused public relations strategy to meet your needs.

Service offerings include:

  • Defining your target audience and competitive market
  • Developing primary and secondary messaging content
  • Recommending the appropriate mix of strategies and tactics based on firm needs
  • Writing and distribute press releases
  • Writing speeches
  • Pitching and coordinating Interviews
  • Creating PR calendar creation
  • Developing press kits
  • Writing white papers and case studies
  • Media training

Your website is your front line when it comes to marketing–often the first place a potential client goes when they are researching a law firm for representation. Did you know that over 95% of people use a search engine when looking for legal representation? Maybe you have a website and it’s a bit out of date. Or you just never got around to creating a site at all. Either way, Lexicon can help.

From concept to creation, Lexicon’s talented digital team will build a website tailored to your target audience that establishes and strengthens your brand identity. We offer everything from domain purchasing and hosting to creative design and development. While the majority of websites are lacking personal content, ensure your site won’t stale–we’ll protect your online presence by monitoring your website’s performance & content needs, quickly making adjustments and updates to ensure that you’re reaching your clients and potential clients.

Service offerings include:

  • Fast, responsive and secure websites that will work on any device
  • SEO-optimized content
  • Web accessibility compliance for a wide range of needs and users
  • Ongoing website management
  • Domain purchasing, hosting and management
  • Website performance monitoring

Email gets a bad rap as being “spammy.” It doesn’t have to be that way. In reality, email can be an effective digital marketing strategy that enables you to connect with your clients and prospects, nurturing your existing relationships and turning potential clients into clients. Lexicon’s marketing team has deep expertise in creating and executing email marketing strategies for law firms just like yours. We’ll help you to identify your marketing goals, then create a content calendar to meet those goals.

Using your customer contact list, or providing a list of contacts if necessary, we’ll target clients and potential clients with the right message at the right time to increase conversions. Through weekly reporting, we’ll analyze the effectiveness of your email campaigns and make recommendations for enhancements.

Service offerings include:

  • Email marketing audit
  • Email marketing strategy and recommendations
  • Email content calendar
  • Contact list management
  • Email campaign management
  • Weekly reporting

It’s no longer enough just to “be” on Facebook, Twitter, Instagram or other social platforms. In fact, it’s a proven fact that you can grow your client base via social media, but you have be strategic about social media engagement and understand how to best connect in authentic ways. It’s critical that every post, like and comment helps to reach your audience and build your brand.

Lexicon’s social media experts will evaluate your firm’s online presence to ensure that your socials are performing for you, quickly identifying successes and opportunities to drive traffic to your digital properties. With many years of experience crafting comprehensive social media strategies for law firms, Lexicon can provide cost-effective marketing options that target the geographies and demographics most likely to respond.

Service offerings include:

  • Set up and manage multiple platforms – Facebook, Twitter, LinkedIn, Instagram, and others
  • Create and manage content calendar
  • Post to platforms on an ongoing basis to reach your audience
  • Create on-brand graphics (images/GIFs) and content
  • Manage paid campaigns
  • Analyze and report on performance of social platforms
  • Respond to comments, questions and messages on your behalf

When it comes down to it, your reputation is a big part of why potential clients consider you. The perception of a law firm can change in an instant, and Lexicon can help you stay on top of your market presence and make positive improvements. With deep expertise in reputation management for the legal industry, Lexicon helps to manage your firm’s online reputation by monitoring reviews and online sentiment across a variety of digital channels.

Whether your firm wants to take a proactive approach to online reputation management by fielding reviews and consistently monitoring your public reputation, or even if you’re in the midst of a reputational crisis, Lexicon can help firms of any size to control and improve their online reputation. We’ll monitor your online reputation and take action to improve it, sharing monthly reports on social media and web mentions of your brand. We’ll also solicit new online reviews and optimize your existing web properties to improve and maintain your online reputation.

Service offerings include:

  • Online reputation monitoring
  • Review removal
  • SEO optimization
  • Online review solicitation
  • Monthly reporting
  • Strategic recommendations

Digital marketing is an essential part of your overall growth strategy, and it can be a powerful way to reach your audiences where they spend their time. Whether your current digital marketing isn’t meeting your needs or you want to accelerate growth, Lexicon will perform a digital marketing assessment to provide insights to how your channels are performing.

At the outset of our partnership, we assess all of your current digital marketing efforts to identify strengths, weaknesses, and opportunities to ensure that you’re on the right platforms to best reach your target audience.

At the end of our audit, we provide recommendations and a comprehensive strategy to improve your digital marketing moving forward.

Your media strategy is all about knowing what you are trying to achieve and reaching your audience where they are most likely to be. Whether your goals are to increase consultations, optimize your media and marketing spend, or bring awareness to your firm, the seasoned media professionals at Lexicon can help.

With expertise in digital advertising, television, radio, print, outdoor billboards and more, our in-house agency will craft a strategy that fits your unique needs and maximizes your media investment. Coupled with an understanding of your target demographics, we’ll apply our deep understanding of market differentiators, a knowledge of fair market pricing, and years of experience ensuring legal compliance for firms in 43 states and the UK.

Service offerings include:

  • Comprehensive media strategy development, including:
    • Identify target audiences through comprehensive market research to understand your audiences’ interests
    • Deliver marketing placements where your audiences are most likely to respond, motivating them to take action
    • Test and track marketing placements to discover how they are performing, and refining the strategy over time

Media buying and trafficking for:

  • Digital
  • Radio
  • Television
  • Print
  • Billboards

Have you ever googled your firm and wondered why you don’t appear in the top search results? Search engine marketing and optimization is the cornerstone of any digital marketing strategy, and Lexicon’s SEM experts can help. Ensuring that your website ranks highly in search results for your most valuable keywords can enhance your online lead generation efforts, increasing your firm’s visibility to potential clients.

Lexicon provides affordable options for keyword ranking the search terms that enhance your online lead generation success while reducing marketing spend.

Service offerings include:

  • Organic SEM
      Through organic search engine marketing, Lexicon ensures that your website’s content matches the intent of your target audience. Using in-depth keyword research, we dive into the keywords that your competitors are targeting, and the keywords your potential customers are searching for. We then craft content to help ensure that you end up at the top of the page of the search engine results pages (SERPS).
  • Paid SEM
      Through paid search engine marketing, also referred to as pay per click (PPC), digital advertisements are served to users who are searching specific keywords in specific locations, and you’re only charged when the ad is clicked. PPC delivers measurable and trackable results so you’ll know the number of impressions, clicks, and conversions that each ad placement is generating. This data allows us to fine tune our PPC strategy so that we hit searchers who are most likely to become customers.
  • Retargeting Ads
      Retargeting campaigns display your ads online to people who have visited specific pages of your website to ensure that you stay top of mind for potential clients who have demonstrated interest in your services.

Your law firm’s advertising material is an outward expression of your brand, and Lexicon has the industry expertise to design visual assets that are not only engaging and appealing, but also compliant with bar regulations in 43 states and the UK. Whether you need brochures, folders, flyers, business cards, logos, email signatures, stationery, signs, pop-up banners, table runners or more, Lexicon’s talented graphic designers are ready to help.

Let Lexicon bring your vision to life with:

  • Logos
  • Brochures
  • Flyers
  • Business Cards
  • Stationery
  • Signage and banners

Click Here to See Design Samples

Lexicon’s creative team will bring your firm’s vision to life through motion and sound. Poor creative executions have a negative impact on your firm’s reputation, but Lexicon’s years of experience in creative and broadcasting for the legal industry is based on best practices and a deep understanding of legal compliance. Our talented designers, writers, producers, and editors will ideate, create and distribute your media assets. Our in-house studio can host and produce your podcasts, television commercials, radio ads, firm videos and more, helping with everything from the creative development and copywriting to filming, recording and editing.

Services offered:

  • Ad creation with graphic design and copywriting
  • Video production
  • Television and online commercials
  • Online video
  • Webinars
  • Animated and interactive videos
  • Team meetings
  • Training videos
  • Audio production
  • Radio advertisements
  • Podcasts
  • Voice over
  • Studio rental

Let Lexicon’s Events Management team create a personal and engaging brand experience for your firm. Whether you’re hosting client events, internal team-building sessions, company outings, holiday parties or more, Lexicon will handle every step of the journey. With our deep understanding of the legal industry, an in-house marketing agency, and our ability to negotiate the best pricing, the Lexicon Event Management team will ensure that your event is personalized and memorable.

Service offerings include:

  • Designing and planning your events, coordinating with our internal marketing agency to ensure on-brand execution
  • Coordinating event timelines and deadlines
  • Managing your event budget to keep you on track
  • Negotiating rates and contracts
  • Organizing transportation logistics
  • Managing audio-visual production
  • Creating visual assets and marketing collateral
  • Promote your event across your marketing channels

A well-defined public relations and messaging strategy can have a positive impact on business development, increase audience awareness, and help promote firm growth. The key to achieving public relations success is defining a communications strategy that is in line with your brand message and business goals. Whether you need crisis management or proactive public relations services, Lexicon’s PR team can provide you with a focused public relations strategy to meet your needs.

Service offerings include:

  • Defining your target audience and competitive market
  • Developing primary and secondary messaging content
  • Recommending the appropriate mix of strategies and tactics based on firm needs
  • Writing and distribute press releases
  • Writing speeches
  • Pitching and coordinating Interviews
  • Creating PR calendar creation
  • Developing press kits
  • Writing white papers and case studies
  • Media training

 

Website Development and Maintenance

Your website is your front line when it comes to marketing–often the first place a potential client goes when they are researching a law firm for representation. Did you know that over 95% of people use a search engine when looking for legal representation? Maybe you have a website and it’s a bit out of date. Or you just never got around to creating a site at all. Either way, Lexicon can help. 

From concept to creation, Lexicon’s talented digital team will build a website tailored to your target audience that establishes and strengthens your brand identity. We offer everything from domain purchasing and hosting to creative design and development. While the majority of websites are lacking personal content, ensure your site won’t stale–we’ll protect your online presence by monitoring your website’s performance & content needs, quickly making adjustments and updates to ensure that you’re reaching your clients and potential clients.

 

Service offerings include:

-Fast, responsive and secure websites that will work on any device
-SEO-optimized content
-Web accessibility compliance for a wide range of needs and users
-Ongoing website management
-Domain purchasing, hosting and management
-Website performance monitoring

 

 

Email Marketing

Email gets a bad rap as being “spammy.” It doesn’t have to be that way. In reality, email can be an effective digital marketing strategy that enables you to connect with your clients and prospects, nurturing your existing relationships and turning potential clients into clients. Lexicon’s marketing team has deep expertise in creating and executing email marketing strategies for law firms just like yours. We’ll help you to identify your marketing goals, then create a content calendar to meet those goals. 

Using your customer contact list, or providing a list of contacts if necessary, we’ll target clients and potential clients with the right message at the right time to increase conversions. Through weekly reporting, we’ll analyze the effectiveness of your email campaigns and make recommendations for enhancements.

 

Service offerings include:

-Email marketing audit
-Email marketing strategy and recommendations
-Email content calendar
-Contact list management
-Email campaign management
-Weekly reporting

 

 

Social Media Strategy, Management, and Tracking

It’s no longer enough just to “be” on Facebook, Twitter, Instagram or other social platform. In fact, it’s a proven fact that you can grow your client base via social media, but you have be strategic about social media engagement and understand how to best connect in authentic ways. It’s critical that every post, like and comment helps to reach your audience and build your brand. 

Lexicon’s social media experts will evaluate your firm’s online presence to ensure that your socials are performing for you, quickly identifying successes and opportunities to drive traffic to your digital properties. With many years of experience crafting comprehensive social media strategies for law firms, Lexicon can provide cost-effective marketing options that target the geographies and demographics most likely to respond.

 

Service offerings include:

-Set up and manage multiple platforms – Facebook, Twitter, LinkedIn, Instagram, and others
-Create and manage content calendar
-Post to platforms on an ongoing basis to reach your audience
-Create on-brand graphics (images/GIFs) and content
-Manage paid campaigns
-Analyze and report on performance of social platforms
-Respond to comments, questions and messages on your behalf

 

 

Firm Reputation Management

When it comes down to it, your reputation is a big part of why potential clients consider you. The perception of a law firm can change in an instant, and Lexicon can help you stay on top of your market presence and make positive improvements. With deep expertise in reputation management for the legal industry, Lexicon helps to manage your firm’s online reputation by monitoring reviews and online sentiment across a variety of digital channels. 

Whether your firm wants to take a proactive approach to online reputation management by fielding reviews and consistently monitoring your public reputation, or even if you’re in the midst of a reputational crisis, Lexicon can help firms of any size to control and improve their online reputation. We’ll monitor your online reputation and take action to improve it, sharing monthly reports on social media and web mentions of your brand. We’ll also solicit new online reviews and optimize your existing web properties to improve and maintain your online reputation.

 

Service offerings include:

-Online reputation monitoring
-Review removal
-SEO optimization
-Online review solicitation
-Monthly reporting
-Strategic recommendations

 

 

Digital Marketing Audit

Digital marketing is an essential part of your overall growth strategy, and it can be a powerful way to reach your audiences where they spend their time. Whether your current digital marketing isn’t meeting your needs or you want to accelerate growth, Lexicon will perform a digital marketing assessment to provide insights to how your channels are performing.

At the outset of our partnership, we assess all of your current digital marketing efforts to identify strengths, weaknesses, and opportunities to ensure that you’re on the right platforms to best reach your target audience.

At the end of our audit, we provide recommendations and a comprehensive strategy to improve your digital marketing moving forward.

 

 

Media Planning and Buying

Your media strategy is all about knowing what you are trying to achieve and reaching your audience where they are most likely to be. Whether your goals are to increase consultations, optimize your media and marketing spend, or bring awareness to your firm, the seasoned media professionals at Lexicon can help. 

With expertise in digital advertising, television, radio, print, outdoor billboards and more, our in-house agency will craft a strategy that fits your unique needs and maximizes your media investment. Coupled with an understanding of your target demographics, we’ll apply our deep understanding of market differentiators, a knowledge of fair market pricing, and years of experience ensuring legal compliance for firms in 43 states and the UK.

 

Service offerings include:

-Comprehensive media strategy development, including:
–Identify target audiences through comprehensive market research to understand your audiences’ interests
–Deliver marketing placements where your audiences are most likely to respond, motivating them to take action
–Test and track marketing placements to discover how they are performing, and refining the strategy over time

Media buying and trafficking for:
–Digital
–Radio
–Television
–Print
–Billboards

 

 

Search Engine Optimization/Search Engine Marketing

Have you ever googled your firm and wondered why you don’t appear in the top search results? Search engine marketing and optimization is the cornerstone of any digital marketing strategy, and Lexicon’s SEM experts can help. Ensuring that your website ranks highly in search results for your most valuable keywords can enhance your online lead generation efforts, increasing your firm’s visibility to potential clients. 

Lexicon provides affordable options for keyword ranking the search terms that enhance your online lead generation success while reducing marketing spend.

 

Service offerings include:

-Organic SEM
Through organic search engine marketing, Lexicon ensures that your website’s content matches the intent of your target audience. Using in-depth keyword research, we dive into the keywords that your competitors are targeting, and the keywords your potential customers are searching for. We then craft content to help ensure that you end up at the top of the page of the search engine results pages (SERPS).

-Paid SEM
Through paid search engine marketing, also referred to as pay per click (PPC), digital advertisements are served to users who are searching specific keywords in specific locations, and you’re only charged when the ad is clicked. PPC delivers measurable and trackable results so you’ll know the number of impressions, clicks, and conversions that each ad placement is generating. This data allows us to fine tune our PPC strategy so that we hit searchers who are most likely to become customers.

-Retargeting Ads
Retargeting campaigns display your ads online to people who have visited specific pages of your website to ensure that you stay top of mind for potential clients who have demonstrated interest in your services.

 

 

Graphic Design

Your law firm’s advertising material is an outward expression of your brand, and Lexicon has the industry expertise to design visual assets that are not only engaging and appealing, but also compliant with bar regulations in 43 states and the UK. Whether you need brochures, folders, flyers, business cards, logos, email signatures, stationery, signs, pop-up banners, table runners or more, Lexicon’s talented graphic designers are ready to help.

Let Lexicon bring your vision to life with:
-Logos
-Brochures
-Flyers
-Business Cards
-Stationery
-Signage and banners

Click Here to See Design Samples

 

 

Ad Creation and Audio/Video Production

Lexicon’s creative team will bring your firm’s vision to life through motion and sound. Poor creative executions have a negative impact on your firm’s reputation, but Lexicon’s years of experience in creative and broadcasting for the legal industry is based on best practices and a deep understanding of legal compliance. Our talented designers, writers, producers, and editors will ideate, create and distribute your media assets. Our in-house studio can host and produce your podcasts, television commercials, radio ads, firm videos and more, helping with everything from the creative development and copywriting to filming, recording and editing.

 

Services offered:

-Ad creation with graphic design and copywriting

-Video production
–Television and online commercials
–Online video
–Webinars
–Animated and interactive videos
–Team meetings
–Training videos

-Audio production
–Radio advertisements
–Podcasts
–Voice over

-Studio rental

 

 

Event Management and Planning

Let Lexicon’s Events Management team create a personal and engaging brand experience for your firm. Whether you’re hosting client events, internal team-building sessions, company outings, holiday parties or more, Lexicon will handle every step of the journey. With our deep understanding of the legal industry, an in-house marketing agency, and our ability to negotiate the best pricing, the Lexicon Event Management team will ensure that your event is personalized and memorable.

 

Service offerings include:

-Designing and planning your events, coordinating with our internal marketing agency to ensure on-brand execution
-Coordinating event timelines and deadlines
-Managing your event budget to keep you on track
-Negotiating rates and contracts
-Organizing transportation logistics
-Managing audio-visual production
-Creating visual assets and marketing collateral
-Promote your event across your marketing channels

 

 

Public Relations

A well-defined public relations and messaging strategy can have a positive impact on business development, increase audience awareness, and help promote firm growth. The key to achieving public relations success is defining a communications strategy that is in line with your brand message and business goals. Whether you need crisis management or proactive public relations services, Lexicon’s PR team can provide you with a focused public relations strategy to meet your needs.

 

Service offerings include:

-Defining your target audience and competitive market
-Developing primary and secondary messaging content
-Recommending the appropriate mix of strategies and tactics based on firm needs
-Writing and distribute press releases
-Writing speeches
-Pitching and coordinating Interviews
-Creating PR calendar creation
-Developing press kits
-Writing white papers and case studies
-Media training

Lexicon oversees your firm’s brand management and provides lead generation marketing, including:

  • Radio, TV, Digital, Print, and Outdoor Campaigns
  • Public and Media Relations
  • Graphic Design/Printed Marketing Materials
  • Online Reputation Management
  • Attorney Profiles
  • Events and Seminars

Lexicon marketing services utilize both traditional and digital marketing strategies to build your brand and drive leads to your firm.

Digital marketing services encompass:

  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media
  • Display/Retargeting
  • Content Marketing
  • Online Reputation Management

Traditional marketing includes:

  • Radio
  • Streaming Services
  • TV
  • Billboards
  • Print
  • Events

By combining these marketing channels, Lexicon is able to produce more than 26,000 radio ads, 1,300 TV ads, 500 search engine ads, and 50 online articles each month.

Learn More!

TOTAL PRACTICE MANAGEMENT.
TOTAL PEACE OF MIND.

Lexicon takes care of the business so you can take care of the law.