What’s your market presence? How do you stack up against your competition? Where’s the best place to spend your marketing dollars?
On average, firm’s billable hours are down, but answering these questions and more are necessary to build a successful marketing program and bring in more clients…but they take time. Lexicon can help so you can focus on capturing more billable hours. Lexicon Marketing Services has more than a decade of experience in law firm marketing and understands legal compliance. We utilize both traditional and digital marketing strategies to build your brand and drive leads to your firm.
Whether you need inbound or outbound marketing efforts, or even if you don’t quite know what you need yet, feel secure Lexicon is there for you.
Your law firm’s advertising material is an outward expression of your brand, and Lexicon has the industry expertise to design visual assets that are not only engaging and appealing, but also compliant with bar regulations. Whether you need brochures, folders, flyers, business cards, logos, email signatures, stationery, signs, pop-up banners, table runners or more, Lexicon’s talented graphic designers are ready to help.
Let Lexicon bring your vision to life with:
It’s no longer enough just to “be” on Facebook, Twitter, Instagram or other social platforms. It’s a proven fact that you can grow your client base via social media, but you have to be strategic about social media engagement and understand how to best connect in authentic ways. It’s critical that every post, like, and comment helps to reach your audience and build your brand.
Lexicon’s social media experts will evaluate your firm’s online presence to ensure that your social channels are performing for you, quickly identifying successes and opportunities to drive traffic to your digital properties. With many years of experience crafting comprehensive social media strategies for law firms, Lexicon can provide cost-effective marketing options that target the geographies and demographics most likely to respond.
Service offerings include:
Email gets a bad rap as being “spammy.” It doesn’t have to be that way. In reality, email can be an effective digital marketing strategy that enables you to connect with your clients and prospects, nurturing your existing relationships and turning potential clients into clients. Lexicon’s marketing team has deep expertise in creating and executing email marketing strategies for law firms just like yours. We’ll help you to identify your marketing goals, then create a content calendar to meet those goals.
Using your customer contact list, or providing a list of contacts if necessary, we’ll target clients and potential clients with the right message at the right time to increase conversions. Through weekly reporting, we’ll analyze the effectiveness of your email campaigns and make recommendations for enhancements.
Service offerings include:
Your firm’s website is an essential part of your overall growth strategy, and it can be a powerful way to reach your audiences. Whether your current website isn’t meeting your needs, or you want to accelerate growth with a sleeker look, Lexicon will perform a website assessment to provide insights on how to design a cutting-edge website that is user-friendly and drives traffic and conversions.
At the outset of our partnership, we evaluate all your current website assets to identify strengths, weaknesses, and opportunities to ensure that you’re reaching your target audience and driving conversions.
At the end of our audit, we provide recommendations and a comprehensive strategy to improve your website moving forward.
A well-defined public relations and messaging strategy can have a positive impact on business development, increase audience awareness, and help promote firm growth. The key to achieving public relations success is defining a communications strategy that is in line with your brand message and business goals. Whether you need crisis management or proactive public relations services, Lexicon’s PR team can provide you with a focused public relations strategy to meet your needs.
Service offerings include:
Your media strategy is all about knowing what you are trying to achieve and reaching your audience where they are most likely to be. Whether your goals are to increase consultations, optimize your media and marketing spend, or bring awareness to your firm, the seasoned media professionals at Lexicon can help.
With expertise in digital advertising, television, radio, print, outdoor billboards and more, our in-house agency will craft a strategy that fits your unique needs and maximizes your media investment. Coupled with an understanding of your target demographics, we’ll apply our deep understanding of market differentiators, a knowledge of fair market pricing, and years of experience ensuring legal compliance.
Service offerings include:
Comprehensive media strategy development, including:
Media buying and trafficking for:
Lexicon’s creative team will bring your firm’s vision to life through motion and sound. Poor creative executions have a negative impact on your firm’s reputation, but Lexicon’s years of experience in creative and broadcasting for the legal industry is based on best practices and a deep understanding of legal compliance. Our talented designers, writers, producers, and editors will ideate, create and distribute your media assets. Our in-house studio can host and produce your podcasts, television commercials, radio ads, firm videos and more, helping with everything from the creative development and copywriting to filming, recording and editing.
Our comprehensive Digital Marketing Trio includes social media strategy, management, and tracking, SEO, and display retargeting ads. This all-inclusive approach provides your firm the necessary insight you need to increase traffic and meet your goals.
Our social media strategy, management, and tracking services take you further than just existing on Facebook or LinkedIn. Fueled by years of law firm social media management, our team provides insider strategy on how you can utilize and manage social media to back up your brand message and drive clients to your website.
With our SEO capabilities, we make sure your firm’s website is readily available when potential clients search for legal services. This coupled with our display and retargeting ads gives you the ability to stand out above your competition.
Our Google Analytics Certified team members are also experts in organic and paid search engine marketing and have deep knowledge in streamlining your content and creating valuable yet cost-effective lead generation solutions.
96% of potential clients seeking legal advice start their search online.
Utilizing video marketing can increase a law firm’s organic search traffic by 157%.
74% of all legal consumers visit law firms’ websites to take action.
When legal firms use video content for marketing purposes, web traffic from search engines increases by 41%.
45% of all traffic to law firm websites is driven by LinkedIn.
In a survey of over 101 law firms, more than half grew their number of clients due to increased social media engagement.
80% of firm leaders anticipate marketing and business development to be a major priority for firm.
96% of people seeking legal advice use a search engine.
Our facilities team oversees the purchasing and real estate for your firm. This includes selecting office space, negotiating leases, space planning, selecting finishes and décor, and ordering furniture and fixtures.
Lexicon ensures your firm and employees are set up for success while identifying talented employees who will fit within your firm’s culture and help your business grow.
Lexicon provides technology support and data analytics as well as infrastructure and application development as part of its Information Technology services.
Lexicon’s legal operations & training team serves as subject matter experts for your firm’s legal staff team and creates and oversees the administrative components of the paralegal team.
Lexicon marketing services utilize both traditional and digital marketing strategies to build your brand and drive leads to your firm.
Our practice quality teams will help ensure you meet client and firm expectations.
Lexicon’s Virtual Receptionist team strives to retain clients through world-class customer service and aims to lead the industry in revenue and process improvement.