Marketing

Let us help you get more clients and more billable hours so you can focus on your practice.

You Do Law – We’ll Market What You Do.

What’s your market presence? How do you stack up against your competition? Where’s the best place to spend your marketing dollars?

On average, firm’s billable hours are down, but answering these questions and more are necessary to build a successful marketing program and bring in more clients…but they take time. Lexicon can help so you can focus on capturing more billable hours. Lexicon Marketing Services has more than a decade of experience in law firm marketing and understands legal compliance. We utilize both traditional and digital marketing strategies to build your brand and drive leads to your firm.

Whether you need inbound or outbound marketing efforts, or even if you don’t quite know what you need yet, feel secure Lexicon is there for you.

 

What We Offer

Graphic Design

Your law firm’s advertising material is an outward expression of your brand, and Lexicon has the industry expertise to design visual assets that are not only engaging and appealing, but also compliant with bar regulations. Whether you need brochures, folders, flyers, business cards, logos, email signatures, stationery, signs, pop-up banners, table runners or more, Lexicon’s talented graphic designers are ready to help.

Let Lexicon bring your vision to life with:

  • Logos
  • Brochures
  • Flyers
  • Business Cards
  • Stationery
  • Signage and banners

Social Media Strategy, Management, and Tracking

It’s no longer enough just to “be” on Facebook, Twitter, Instagram or other social platforms. It’s a proven fact that you can grow your client base via social media, but you have to be strategic about social media engagement and understand how to best connect in authentic ways. It’s critical that every post, like, and comment helps to reach your audience and build your brand.

Lexicon’s social media experts will evaluate your firm’s online presence to ensure that your social channels are performing for you, quickly identifying successes and opportunities to drive traffic to your digital properties. With many years of experience crafting comprehensive social media strategies for law firms, Lexicon can provide cost-effective marketing options that target the geographies and demographics most likely to respond.

Service offerings include:

  • Set up and manage multiple platforms – Facebook, Twitter, LinkedIn, Instagram, and others
  • Create and manage content calendar
  • Post to platforms on an ongoing basis to reach your audience
  • Create on-brand graphics (images/GIFs) and content
  • Manage paid campaigns
  • Analyze and report on performance of social platforms
  • Respond to comments, questions and messages on your behalf

Email Marketing

Email gets a bad rap as being “spammy.” It doesn’t have to be that way. In reality, email can be an effective digital marketing strategy that enables you to connect with your clients and prospects, nurturing your existing relationships and turning potential clients into clients. Lexicon’s marketing team has deep expertise in creating and executing email marketing strategies for law firms just like yours. We’ll help you to identify your marketing goals, then create a content calendar to meet those goals.

Using your customer contact list, or providing a list of contacts if necessary, we’ll target clients and potential clients with the right message at the right time to increase conversions. Through weekly reporting, we’ll analyze the effectiveness of your email campaigns and make recommendations for enhancements.

Service offerings include:

  • Email marketing audit
  • Email marketing strategy and recommendations
  • Email content calendar
  • Contact list management
  • Email campaign management
  • Weekly reporting

Website Audit and Consulting

Your firm’s website is an essential part of your overall growth strategy, and it can be a powerful way to reach your audiences. Whether your current website isn’t meeting your needs, or you want to accelerate growth with a sleeker look, Lexicon will perform a website assessment to provide insights on how to design a cutting-edge website that is user-friendly and drives traffic and conversions.

At the outset of our partnership, we evaluate all your current website assets to identify strengths, weaknesses, and opportunities to ensure that you’re reaching your target audience and driving conversions.

At the end of our audit, we provide recommendations and a comprehensive strategy to improve your website moving forward.

Public Relations/Media Relations

A well-defined public relations and messaging strategy can have a positive impact on business development, increase audience awareness, and help promote firm growth. The key to achieving public relations success is defining a communications strategy that is in line with your brand message and business goals. Whether you need crisis management or proactive public relations services, Lexicon’s PR team can provide you with a focused public relations strategy to meet your needs.

Service offerings include:

  • Defining your target audience and competitive market
  • Developing primary and secondary messaging content
  • Recommending the appropriate mix of strategies and tactics based on firm needs
  • Writing and distributing press releases
  • Writing speeches
  • Pitching and coordinating Interviews
  • PR calendar development
  • Developing press kits
  • White paper and case study development
  • Media training

Media Planning and Buying

Your media strategy is all about knowing what you are trying to achieve and reaching your audience where they are most likely to be. Whether your goals are to increase consultations, optimize your media and marketing spend, or bring awareness to your firm, the seasoned media professionals at Lexicon can help.

With expertise in digital advertising, television, radio, print, outdoor billboards and more, our in-house agency will craft a strategy that fits your unique needs and maximizes your media investment. Coupled with an understanding of your target demographics, we’ll apply our deep understanding of market differentiators, a knowledge of fair market pricing, and years of experience ensuring legal compliance.

Service offerings include:

Comprehensive media strategy development, including:

  • Identify target audiences through comprehensive market research
  • Deliver marketing placements where your audiences are most likely to respond, motivating them to take action
  • Test and track marketing placements to discover how they are performing, and refining the strategy over time

Media buying and trafficking for:

  • Digital
  • Radio
  • Television
  • Print
  • Billboards

Ad Creation and Audio/Video Production

Lexicon’s creative team will bring your firm’s vision to life through motion and sound. Poor creative executions have a negative impact on your firm’s reputation, but Lexicon’s years of experience in creative and broadcasting for the legal industry is based on best practices and a deep understanding of legal compliance. Our talented designers, writers, producers, and editors will ideate, create and distribute your media assets. Our in-house studio can host and produce your podcasts, television commercials, radio ads, firm videos and more, helping with everything from the creative development and copywriting to filming, recording and editing.

Services offered:

  • Ad creation with graphic design and copywriting
  • Video production
  • Television and online commercials
  • Online video
  • Webinars
  • Animated and interactive videos
  • Team meetings
  • Training videos
  • Audio production
  • Radio advertisements
  • Podcasts
  • Voice over
  • Studio rental

Digital Marketing Trio: Social Media Strategy, Management and Tracking, SEO, Display/Retargeting Ads

Our comprehensive Digital Marketing Trio includes social media strategy, management, and tracking, SEO, and display retargeting ads. This all-inclusive approach provides your firm the necessary insight you need to increase traffic and meet your goals.

Our social media strategy, management, and tracking services take you further than just existing on Facebook or LinkedIn. Fueled by years of law firm social media management, our team provides insider strategy on how you can utilize and manage social media to back up your brand message and drive clients to your website.

With our SEO capabilities, we make sure your firm’s website is readily available when potential clients search for legal services. This coupled with our display and retargeting ads gives you the ability to stand out above your competition.

Our Google Analytics Certified team members are also experts in organic and paid search engine marketing and have deep knowledge in streamlining your content and creating valuable yet cost-effective lead generation solutions.

Why Trust Lexicon:

  • Proven ability to increase market presence
  • Dedicated Lexicon contact and hands-on attention to your firm’s needs
  • Understanding of legal marketing compliance
  • International portfolio
  • Experience in multiple practice areas
  • Google Analytics certified

Total Practice Management. Total Peace of Mind.

Lexicon takes care of the business so you can take care of the law.