The LeXfactor

Branding in the Legal Industry – The LeXFactor

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast.

They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss branding and advertising in the legal industry.

They discuss the impact of COVID-19 on the industry and how vital it is to utilize this time for branding. Branding is beyond the visual elements for a law firm and requires knowing your target demographics, your practice area, and key information about the clientele that you target.

They discuss the psychology of colors, logos and fonts within corporate branding, as well as how to construct an effective marketing strategy. Ms. Morris breaks down each step in constructing a strategy that suits a firm’s advertising needs.