Importance of the Consumer Experience in Legal Practice Management – The LeXFactor

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast.

They are joined by Red Cave Consulting CEO Jared Correia to discuss how lawyers can better connect with their legal consumers. They highlight the trend of consumers doing their own independent research to find lawyers, as well as how attorneys balance the price sensitivity of consumers with the need for firms to generate revenue.

Jared describes the financial results that law firms experience after he makes an implemented recommendation of how they bill clients. He also dissects the hesitation that some lawyers have, in describing the legal process to their clients.