Nurturing Business Relationships – The LeXFactor

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast.

In this episode, they are joined by Deb Knupp, the Managing Director for GrowthPlay, to discuss building business relationships. Deb cautions against pitching a business relationship too quickly and offers transitional steps from interpersonal connection with an attorney to the hiring of their legal services.

Deb also explains how a virtual environment may affect developing these business connections and the processes involved in turning them into hired services. She emphasizes the importance of preparation before entering any of the transitional phases of the relationship and offers advice on how to approach the final ask, in transitioning to a business relationship.

Deb describes the importance of timeliness, readiness, and expectations when transitioning from an interpersonal relationship to a business relationship , as well as how to wow a potential client.