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Reducing Acquisition Costs by Declining Cases Pt 2 – EP 22 – The Entrepreneurial Lawyer

Podcast hosts Dan Cuneo and Sarah Ruttan Bates are joined by Ed Herman, Managing Partner of Brown and Crouppen, to continue their conversation about choosing which cases to take on and how to determine when to turn down a case.

Mr. Herman discusses the best way to communicate to a potential client that you are not going to take their case. He explains that by doing it in an honest way that prioritizes the potential client’s interest, you can improve your firm’s reputation, which down the road can lead to clients with no acquisition cost thus lowering your overall acquisition cost.

Listen to Part I of their conversation here:

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