Category: Business Development

Assisting Lawyers With Business Development During COVID-19 – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast. In this episode, they are joined by Deb Knupp, the Managing Director for GrowthPlay, to discuss how business development has been able to pivot in the virtual world, caused by COVID-19. She talks about the consulting firm…

Personal Branding in the Legal Industry – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast. In this episode, they are joined by Katy Goshtasbi, a former lawyer, a change and branding expert, and the founder of Puris Consulting. She describes the importance of personal branding for lawyers and the benefits of selling…

Exploring Data Quality in Your CRM – The LeXFactor

By lexicon

Lexicon Senior Public Relations and Communications Manager Randy Schorfheide and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast. They are rejoined by Dave Whiteside, director of client growth and success at Clients First, to discuss the importance of data quality in customer relationship management (CRM). Dave describes how to make…

Making Legal Marketing Decisions Based on Data

By lexicon

For your law firm, marketing should be a resource to the expansion of your business, allowing your practice to branch out. It should not be a full-time job that distracts you from the practice of law. By allowing us at Lexicon to assist with your marketing efforts, you have the time and energy to be…

Maintaining Remote Business Development Practices for Your Firm

By lexicon

Prior to the implementation of social distancing practices, you may have found that business development in the legal industry can be a challenge amid all of the tasks required to maintaining a thriving law firm. With the caseload of a lawyer on top of managing a firm, engaging in business development and growth can be…

Cautioning Against Law Firms Entering Legal Tech Industry for Themselves

By lexicon

There are countless hurdles required for maintaining a place in the legal industry that attempting to develop a legal case management software, in order to obtain a place in a related, but different industry all together, seems unlikely at best. Some law firms look to the legal tech industry and create legal software, in order…