23 Mar Unique Challenges Facing Law Firm Marketing and Branding – The LeXFactor
In this episode of The LeXFactor, a lawfully good podcast, Lexicon Brand Manager Lauren Hoffman and CIO Brad Paubel are joined by Roy Sexton, Director of Marketing, Clark Hill, in discussing how legal and professional services have unique challenges where branding and marketing are concerned – what really is of interest to clients vs. what do practitioners believe has value?
Law firms continue to see the expansion of “client experience” roles in forward thinking organizations. And where its long been said that brand is more than a logo, but how we sell and exemplify culture and experience, how do we do that these days and how do you help internal stakeholders realize that football games and fancy dinners aren’t really helping anymore?
Roy’s engaging – yet self-described introverted nature – take center stage (he’s a double-degreed Theater major) in this episode – download and tune-in now!