Take your attorney hat off for a few minutes—and put your consumer hat on. Think about a product you bought and why you bought it. It’s likely that, at some point, you connected with that product’s brand and felt it was the best choice for...
Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast. They are joined by Red Cave Consulting CEO Jared Correia to discuss how lawyers can better connect with their legal consumers. They highlight the trend of consumers...
Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast. In this episode, they are joined by Go Fish Digital Senior Project Manager Tommy Glasgow to break down online reputation management for law firms. Tommy dissects the ins...
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss experiential marketing and how it can impact...
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss branding and advertising in the legal industry. They...
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They discuss steps that law firms of all sizes and practice areas can take, in order to improve their public relations. Mr....
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Michelle Calcotte King, Principal Partner and President of Reputation Inc., a full-service marketing, public relations, and content agency,...
For your law firm, marketing should be a resource to the expansion of your business, allowing your practice to branch out. It should not be a full-time job that distracts you from the practice of law. By allowing us at Lexicon to assist with your marketing...
When you plan out your law firm’s year, you have goals that you hope to reach. You have budgets that you hope to stay within and financial targets you hope to achieve. You know how to engage with your market within your practice area, because...
Lexicon Brand Manager Lauren Hoffman and Chief Information Officer Brad Paubel host The LeXFactor, A Lawfully Good Podcast. In this episode, they are joined by Lexicon Business Insight and Analytics Manager John Chwarzinski to discuss how law firms can make successful decisions by using data...