Exploring Experiential Marketing – The LeXFactor
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss experiential marketing and how it can impact the consumer They dissect how creating an emotional connection…