Category: Podcast

Exploring Experiential Marketing – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss experiential marketing and how it can impact the consumer They dissect how creating an emotional connection…

Falling Victim to a Cyber Attack – The LeXFactor Briefs

By lexicon

Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor Briefs, A Lawfully Good Podcast. Lauren and Brad discuss the recent cyberattacks at Seyfarth Shaw, highlighted in a recent article on Law.com and breaks down how cyber attacks like this can occur. Brad highlights what to do if you fall…

Branding in the Legal Industry – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss branding and advertising in the legal industry. They discuss the impact of COVID-19 on the industry…

Public Relations in the Legal Industry – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They discuss steps that law firms of all sizes and practice areas can take, in order to improve their public relations. Mr. Schorfheide emphasizes the importance of creating a marketing plan…

Thought Leaders in the Legal Industry – The LeXFactor

By lexicon

Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Michelle Calcotte King, Principal Partner and President of Reputation Inc., a full-service marketing, public relations, and content agency, based in Jacksonville, Fla. The panel discusses how Reputation…

Remote Working in the Legal Industry Amid COVID-19 – The LeXFactor Briefs

By lexicon

Lexicon Brand Manager Lauren Hoffmann and guest co-host Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor Briefs, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss a recent article that highlighted a reduced need for office space for law firms. Amid COVID-19…