Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast. They are joined by Heinan Landa, the founder and CEO of Optimal Networks Inc., a globally-ranked IT services firm, and author of “The Modern Law Firm: How...
Let’s think back a few months—somewhere around the February/March timeframe. Because of COVID-19, many of us headed home to work, doing our part to slow the spread of the virus. We embraced (some faster than others) the novelty of hopping on Zoom in our PJs,...
Take your attorney hat off for a few minutes—and put your consumer hat on. Think about a product you bought and why you bought it. It’s likely that, at some point, you connected with that product’s brand and felt it was the best choice for...
Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast. They are joined by Red Cave Consulting CEO Jared Correia to discuss how lawyers can better connect with their legal consumers. They highlight the trend of consumers...
Guest host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide and co-host Chief Information Officer Brad Paubel host The LeXFactor Briefs, A Lawfully Good Podcast. Randy and Brad highlight a recent article in LegalTechNews regarding ransomware in honor of National Cybersecurity Awareness Month. They discuss...
Lexicon Brand Manager Lauren Hoffmann and Chief Information Officer Brad Paubel host The LeX Factor, A Lawfully Good Podcast. In this episode, they are joined by Go Fish Digital Senior Project Manager Tommy Glasgow to break down online reputation management for law firms. Tommy dissects the ins...
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss experiential marketing and how it can impact...
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Lexicon Graphic Design Specialist Brittany Ridler and Laura Morris to discuss branding and advertising in the legal industry. They...
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They discuss steps that law firms of all sizes and practice areas can take, in order to improve their public relations. Mr....
Lexicon Brand Manager Lauren Hoffmann and guest co-host Lexicon Senior Public Relations and Communications Manager Randy Schorfheide host The LeXFactor, A Lawfully Good Podcast. They are joined by Michelle Calcotte King, Principal Partner and President of Reputation Inc., a full-service marketing, public relations, and content agency,...